Small and medium-sized businesses have specific needs and, in terms of technology, there are some fundamental considerations they should not miss. Examples of areas to pay attention to:
- Initial Setup Challenges:
- Securing Internet connectivity, especially for new businesses, can be time-consuming (e.g., 30 days or more for fiber, Comcast, Wow)
- Planning for connectivity and related services (phone numbers, website, social media presence) is crucial for marketing and operations.
- Ownership and Control of Digital Assets:
- Businesses, especially startups, often delegate their website and social media management to marketing personnel or web designers.
- However, it’s vital for stakeholders to maintain ownership and access to their branding and digital assets (e.g., website, domain, Office 365 accounts) to avoid losing control or facing difficulties if external partners become unavailable.
- This includes ensuring co-ownership and having founding documents for these assets, similar to legal documents, to prevent issues when attempting to move services or leave providers like GoDaddy.
- Technology Management and Security:
- Beyond initial setup, businesses need to manage hardware, phones, internet access, and security.
- Having a single point of contact for your technology needs can be beneficial for managing third-party relationships.
- Keeping technology updated (Windows, servers, Apple, Office 365) is crucial for security. Relying solely on an Internet Service Provider’s router may not provide sufficient security.
- Additional hardware may be needed for enhanced network security, especially for those working remotely or outside the primary network, to protect sensitive information from external threats.
NEXT STEPS
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Philipp Emma | philipp@psntech.com | 313-715-3421 (cell)